Articles
How Startups Can Gain a Competitive Edge with a U.S. Trademark
In the fast-paced and highly competitive world of startups, establishing a strong brand identity is crucial for success. One of the most effective ways to protect and enhance your brand is by securing a U.S. trademark. A trademark not only safeguards your brand but also provides a significant co…
The Role of Trademarks in Brand Protection in the United States
In the competitive landscape of the U.S. market, trademarks play a pivotal role in safeguarding a brand’s identity, reputation, and value. A trademark, which can be a word, phrase, symbol, design, or combination thereof, serves as a unique identifier of the source of goods or services. Here’s…
Global Market Trends Analysis: The Rise of Cross-Border E-Commerce and Evolving Consumer Behaviors
The global e-commerce landscape is undergoing a seismic shift, driven by technological innovation, shifting consumer preferences, and the lasting impacts of the COVID-19 pandemic. Among the most compelling trends is the explosive growth of cross-border e-commerce in emerging markets such as Southea…
Practical Guide for Small and Medium-Sized Sellers to Protect Trademarks at Low Cost: Core Categories and “Intent-to-Use” Strategy
For small and medium-sized sellers, trademarks are the core assets of their brands. However, the high cost of registration often deters them. How can these sellers efficiently protect their trademarks on a limited budget? The following two strategies—prioritizing core categories and utilizing the &…
Key Timeframes for U.S. Trademark Renewal and Maintenance: How to Avoid Invalidation Due to Non-Renewal
Registering a trademark in the United States does not guarantee perpetual protection. Failure to complete renewal and maintenance procedures on time may result in the cancellation of the trademark by the United States Patent and Trademark Office (USPTO) due to “non-use” or “non-r…
U.S. Trademark Trends in 2025: Technology, Sustainability, and the Metaverse Drive Brand Battles
As the global economy accelerates its digital transformation, consumer values shift, and technological innovation surges, the U.S. trademark application landscape in 2025 is exhibiting unprecedented diversity. From artificial intelligence to sustainable fashion, and from virtual goods to health tec…
The Core Role and Strategic Value of Trademarks in U.S. Franchise Expansion
In the franchising business model, the brand serves as the core link between the franchisor and the franchisee, while the trademark is the tangible embodiment of the brand’s value. As the most mature franchise market in the world, the United States’ legal system provides crucial suppor…
U.S. Trademark Purchase Guide: How to Avoid Risks and Select High-Quality Trademarks
In today’s increasingly competitive business environment, trademarks have become a crucial intangible asset for companies. For businesses looking to quickly enter the U.S. market, purchasing an existing trademark is an efficient option. However, the trademark transaction market is complex, an…
Amazon Brand Registry Process: A Detailed Guide
Amazon’s Brand Registry is a crucial step for sellers to protect their brand, prevent counterfeiters, and gain access to exclusive brand features. Below is a detailed guide to the registration process and key considerations: I. Pre-Registration Preparation Trademark Registration Register …
International (Nice) Classification of Goods and Services
Goods: Class 1: Chemicals used in industry, science and photography, as well as in agriculture, horticulture and forestry; unprocessed artificial resins, unprocessed plastics; manures; fire extinguishing compositions; tempering and soldering preparations; chemical substances for preserving foodstu…
